The form of marketing is changing. If we initially trusted advertising, now we trust influencers who talk about different types of products. These days, influencers are becoming more and more popular because people trust them more than traditional marketing on TV or magazines. They are people like you, but with a large following on social media.
It is important to remember that an influencer can have a small following but still be more influential than others with a large following. This is because the audience emphasizes finding authentic voices that can resonate in specific markets and communities. For millennials, authenticity is also very important because they are the largest market for buying products online, and they are the ones to capture.
Another thing to remember is the engagement rate, according to the Corporate Financial Institute, the engagement rate refers to the level of interaction between user-created content and followers. This means that engagement can be higher or lower, depending on the number of followers and how a person interacts with the audience. In fact, businesses looking for influencers must pay attention to the number of followers, because sometimes people with a large number of followers may be converted into false engagement and brand promotion, while small followers may be converted into trust and good engagement.
Micro-influencers have about 10,000 to 100,000 fans, and they are more fashion blogs, travel blogs, technology reviews and lifestyle blogs. The audience sees them as experts in specific fields. Suppose you are a technology student and want to create a channel about the importance of recycling in the technology industry. You will see that your audience will be half technology enthusiasts and half environmentalists who think this is a good idea. You will understand your audience and you will put your creativity into this type of topic. It is important to understand both so that you can create targeted content.
Working with micro-influencers is easier because he or she is cheaper than celebrities or macro-influencers. In addition, influencers create brand awareness in specific markets or communities. Then, when you use micro-influencers, the engagement rate is higher than using macro-influencers.
According to marketers, using micro-influencers in your campaign is good because the level of engagement with their followers is higher than macro-influencers. This ratio is as high as 85%, and it is cheaper than managing a campaign with macro-influence. They create brand awareness in specific fields so that people can start paying attention to the brand.
Then there is the authenticity of brands and influencers. We must always remember that the bond between influencers and their followers is based on trust. If they think you are worthy of their trust, they will help you build a fan base. Followers are the ones who help you gain popularity, and cooperation with zero-waste and technology brands will help you build an audience. It is always important to maintain authenticity, because if you lose authenticity, you lose credibility.
